Morrison venden aguacates deformes a precio reducido

Avocado lovers who shop at Morrisons may soon be able to find affordable avocados again after seeing recent price hikes due to a limited harvest this year in major avocado producing countries. Morrisons plans to start selling deformed avocados at a third of the average cost of normally-shaped ones.

The supermarket said on Friday that it would start selling the misshapen and superficially blemished fruits for 39p each or £2.40 a kilogramme in the majority of its stores across the UK starting from 15 May until the end of the summer.

Morrisons claims  that its offer is the cheapest on the UK market and compares to an average retail price of £1.05 apiece, which is up from 98p last year.

The retailer is marketing the fruits as ‘wonky’ on account of their assorted sizes and superficial skin blemishes - caused by natural wind scarring whilst growing on the tree. However, their taste, texture and flesh colour will be exactly the same as a normal avocado, Morrisons says.

source: independent.co.uk 
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